Is VidCon the Golden Globes for new media?
VidCon is a conference of social media creators that just took place in Anaheim, California. It is a very serious, although not at all solemn, teenagers’ conference. Video creators and their fans just met for three days in a huge convention center for the 7th year in a row. Most of them post on YouTube, Snapchat, Vine, Beam, etc and continuously praise the platforms as being life changing. I would call them game changing.
1. There are various types of YouTubers and they organize by their guild: pranksters, beauty gurus, gamers, tech savvies, family and children, DIY, music performers, interior designers, vloggers, food, comic, travelers, LGBTs, to name a few. These guilds share a community of fans, rules, threads, a lingo and leaders. To entertain the community they organise meet-ups with fans, they do “colab” videos and they go to gatherings such as VidCon to meet in person.
2. All creators want is to branch out into different businesses or other creative endeavors, so that they can better monetize their stardom. This is why the usual route for a video creator is to grow a steady community of followers and then develop a business (or several businesses), write a book, start an online course, produce or star in movies, go into mainstream media, etc.
4. Their discussions are simple yet profound. While watching VidCon I never heard hard talk or professional discussions, neither questioning of the establishment, but rather a sort of positivist existentialist talk about discrimination, struggling and growing up, hard work and being consistent, creativity and self expression. The atmosphere/vibe was enthusiastic, playful, energetic. Isn’t that great?
5. Blue hair was in fashion at this year’s VidCon. So watch out for your teenage relative hair!
The reason I am writing this post is to give you a glimpse in a world you might have not yet dived in, but your child, little brother, nephew or neighbor could be totally into. This gathering also fights the common understanding that the young generation is growing disconnected because of the development of the Internet, and their lack of real life social connections. From what I have witnessed, they all cherish the communities they’ve nurtured through the Internet. All in all, we have to stay in touch with the game changers so as to prepare for what is to come, right?
Let me know if you found this interesting. I might follow this up with a comparison between media and social media.
Thank you for reading and have a great day!